Day 1 - Wednesday 23rd October 2019
Wednesday, October 23rd, 2019
Succeeding with growth marketing: How to best leverage advancements in machine learning to transform your digital marketing strategy and boost customer engagement
How can ML models enable you to build recommender systems to target and attract customers with relevant content and services?
Integrating pricing analytics: How to apply automated analytics to better understand your customer’s buying behaviours and build optimal pricing models for the business
Boosting performance of online advertising: How to unlock marketing insights to identify new opportunities for customers and meet company growth targets
How can you determine what level of automation and human intervention is required to generate the most accurate insights for the business?