Data Leaders Summit Europe 2019

23 - 24 October, 2019

Hotel Palace, Berlin

+44 (0) 207 368 9850

Max Metral, Senior Analytics Director at Formula 1
Formula 1 Logo

Max Metral


Senior Analytics Director
Formula 1

Check out the incredible speaker line-up to see who will be joining Max.

Download The Latest Agenda

Day 2 - Thursday 24th October 2019

Thursday, October 24th, 2019


10:45 AM Special Guest Speaker: F1 journey to build its own Business Data Analytics capabilities

  • How to create an analytics hub to drive in-house innovation and build customer-centric experiences from fan data
  • Building a ’data-informed’ business model: How to create an analytics roadmap from scratch to ensure clean, accessible data sets that enables employee decision making
  • Establishing an open data culture: How to build an internal analytics portal to encourage data sharing and enable the business to self-serve with analytics
  • How to best identify new opportunities for data driven products to reduce churn and boost fan brand loyalty