Data Insight Leaders Summit 2017

October 18-October 19, 2017

Hotel NH Collection Barcelona Tower

Contact: 44 (0) 207 036 9451

Day 2 - Evidencing Data’s True Business Value

8:15 AM - 8:50 AM Registration And Networking Coffee

8:50 AM - 9:00 AM Welcome Address: Lucy Bradley, Editorial Director, Worldwide Business Research

9:00 AM - 9:10 AM Chairperson’s Opening Remarks: Paul Laughlin, Founder and Managing Director, Laughlin Consultancy

Paul Laughlin, Founder and Managing Director, Laughlin Consultancy


Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

Establishing Winning Internal Relationships

9:10 AM - 9:35 AM Board Keynote: The journey of a CDO: How to evangelise a data driven mindset across your organisation to drive new business models that give your company a competitive advantage

Sanjeevan Bala, Head of Data Planning and Analytics, Channel 4
  • Becoming a change agent: How does the introduction of an internal data champion enhance collaboration between departments and enable the distribution of analytics across the business?

  • Overcoming resistance: How to demonstrate the business impact of data-driven decision making to the board and make the case for further investment in analytics

  • Strengthening relationships with key business stakeholders: How can you get your business counterparts to embed data in their day to day to transform the success of their departments?

  • How to determine who is best placed to help you own the data strategy and drive organisational change to keep at pace with evolving processes and technology

  • How can CDO's work with analytics leaders to seamlessly integrate data into internal processes and enable an agile progression of data capabilities to fuel the business?


Sanjeevan Bala

Head of Data Planning and Analytics
Channel 4

9:35 AM - 10:05 AM Fireside Chat: How can you successfully work with other internal leaders to establish a thriving environment for data-driven decision making across the enterprise?

Paul Laughlin, Founder and Managing Director, Laughlin Consultancy Bertrand Hassani, VP, Chief Data Scientist, Capgemini
  • What are the key step changes that have to be made to transform your business into an analytics-driven organisation?

  • Creating a cohesive data-driven organisation: How can you work together to overcome competing internal functions and departmental silos to get the business better at analytics?

  • Understanding each other’s world: How can you better understand how to engage with various company functions and build stronger relationships between them and your data teams?

  • Aligning company goals: How can you get your business sponsors and technical leads working in unity to increase your data maturity and boost the bottom line with in-house capabilities?

  • How can you get the wider business to think long-term about data investments and work in an agile manner to keep up with the speed that data is moving at?


Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

Bertrand Hassani

VP, Chief Data Scientist
· Selling the benefits of being data-driven:How can you use data techniques to showcase real examples of business problems solved by analytics to prove data's value?
· Making data a priority: How to create a winning business case that speaks to senior leadership who lack technical understanding to secure investment when there is competition for resources across the business
· Moving past convincing the c-suite: How can you support your teams following board buy-in to effectively execute and enforce your data strategy?
· Managing business expectations: How can you balance of long term data projects with quick wins to prove the value and cost of your data science team to the business
· How can you justify long term benefits of data while foregoing short term benefits?
· How can you successfully manage the time you invest in proving data's value to the business vs actually driving value for the business?


Dan Kellett

Director of Data Science
Capital One

Claire Pritchard

Director Business Intelligence and Analytics
Liberty Global

Danielle Beltran

Global Head of Brand Analytics

Steve Taberner

Group Head of Business Intelligence & Analytics
Travis Perkins

Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

11:00 AM - 11:45 AM Morning networking break

Marketing & Customer Experience

11:45 AM - 12:30 PM Case Study Interactive: How to build and implement digital analytics capabilities in-house and develop a data-driven culture?

Deepak Anitha, Digital Analytics Solutions Manager, Direct Line Group Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel
  • Selling the importance of data: How can you design and roll-out a roadmap for digital analytics to create a truly data driven culture for the enterprise?
  • How can you implement the architecture required to successfully introduce high-performing digital analytics capabilities across the business?
  • Building a credible analytics culture: What are the key considerations when structuring your digital insights team to effectively spread the data-driven message across the business
  • How to communicate the insights generated to wider stakeholders to get their buy-in to focus on top tasks.

Deepak Anitha

Digital Analytics Solutions Manager
Direct Line Group

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Marketing & Customer Experience

12:30 PM - 1:15 PM Case Study Interactive: How to work with structured and unstructured data to increase customer acquisition and reduce churn with relevant communication

Harvinder Atwal, Head of Data Strategy and Advanced Analytics, Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel
  • How can analytics improve your attribution model accuracy to highlight and transform your most successful marketing channels?

  • How can you introduce predictive analytics to increase your customer segmentation competency?

  • How can insights from consumer data help you to predict customer life time value and focus on your top customers?

  • How can split testing consumer data help to improve your customer offering and boost retention rates?


Harvinder Atwal

Head of Data Strategy and Advanced Analytics

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Operations & Logistics

11:45 AM - 1:15 PM Case Study Interactive: Democratization of data: Enabling a data driven culture from a Group IT function

Steve Taberner, Group Head of Business Intelligence & Analytics, Travis Perkins Laura Guerra , Data Insight Expert , Independent
•What are the current changes we are seeing in the analytics paradigm?
•What are the top challenges of leading from a Group IT function?
•What are the best ways of approaching bottom up and top down engagement?
•How do we need to change as an IT function?


Steve Taberner

Group Head of Business Intelligence & Analytics
Travis Perkins

Laura Guerra

Data Insight Expert

AI Powered Innovation

11:45 AM - 1:15 PM Synergy Workshop: How to determine where artificial intelligence is best placed within your business to boost internal efficiencies and improve your market offering

Detlef Nauck, Chief Research Scientist for Data Science, BT
Creating a solid structure for advanced analytics: What is best practice in effectively integrating data science processes into the business?

Building on best practice with AI: How can you test different areas of your organization to determine where AI applications would have the greatest business impact?

How can you employ explainable AI to better understand your customer base and make more informed business decisions that meet their needs?

What is the future AI based applications in the business environment and how can you successfully implement them at scale?


Detlef Nauck

Chief Research Scientist for Data Science

1:15 PM - 2:15 PM Networking Lunch

Future-Proofing Your Data Science Capabilities

2:15 PM - 2:35 PM Inspirational Keynote: Designing the blueprint for success: How to set your data function up to fully embed analytics across the business and better serve internal functions

Ryan den Rooijen, Head of Data, Dyson
  • Becoming trusted business advisors: How to educate your data science team to serve the business in the best way to gain internal credibility that allows for larger influence

  • How can you teach your team to speak the business language when interpreting data driven results to provide value across all business departments?

  • Creating a community for data: How to implement an internal structure that allows your team to collaborate with business functions to get the most out of data driven insights and raise awareness of data's value across the enterprise

  • How can you continuously evolve your data function's skill sets to move your data team up the maturity curve whilst providing the business with the support it needs to thrive?


Ryan den Rooijen

Head of Data

2:35 PM - 3:00 PM Keynote Interview: Navigating the data science talent pool: How to hire, develop and retain your data teams to create a data science center of excellence for your business

Mike de Halpert, Director of European analytics , ebay
  • How do you best position your brand and job offering to grab the attention of limited talent in the analytics space?

  • Creating a fully rounded team: How can you hire your team around the 3 key pillars of the data science skillset to fill individual knowledge gaps in business and analytics?

  • How much of the data science skillset can be taught outside of traditional education and what the best approaches to enhancing your team talent?

  • Reducing attrition: How can you provide interesting projects in a stimulating environment to keep your team engaged and retain your talent?


Mike de Halpert

Director of European analytics

3:00 PM - 3:20 PM Keynote Case Study: How to successfully prepare for working with the future generation of data scientists to keep your team operating at maximum potential

Dan Kellett, Director of Data Science, Capital One
  • Finding fresh talent: How do you establish relationships with education bodies to successfully recruit for a role that isn’t very well defined?

  • Picking your people: How do you attract the right type of talent and personality traits to further build your team capabilities?

  • Hiring millennials: How to do refine your leadership skills to work with a new generation of employees who bring a new millennial mind-set to the table?

  • How can you develop internal programs to get your recent hires working in harmony with the wider business?


Dan Kellett

Director of Data Science
Capital One

3:20 PM - 4:00 PM Crystal Ball Outlook: Exploring the art of possibility: Which new trends and technological advancements should we expect to see enter the data universe in the next 5 years and how can we take full advantage?

Gael Decoudu, Head of Data Science and Digital Analytics, Shop Direct
  • Predicting the future landscape: How do the skillsets of the data insights team need to evolve as new analytics technologies enter the market?

  • How can you build an agile internal structure that will allow your business to accommodate for new data tools and technologies?

  • The future of the data scientist: How much of the data science role will become automated as analytics continue to increase in sophistication?

  • How can data leaders tackle the lack of skillsets in newer big data and advanced analytics techniques?

  • How we can we continue to build the data science community to entice the next generation of data scientists?


Gael Decoudu

Head of Data Science and Digital Analytics
Shop Direct

4:00 PM - 4:10 PM Chairperson’s Closing Remarks

4:10 PM - 4:20 PM Close of Conference