Data Insight Leaders Summit 2017

October 18-October 19, 2017

Hotel NH Collection Barcelona Tower

Contact: 44 (0) 207 036 9451

Day 1 - Scaling Data Science To Win Big


08:00 AM - 8:45 AM Registration And Networking Coffee

Women In Data Insights Breakfast

08:00 AM - 8:45 AM Women In Data Insights Breakfast: How can the data analytics industry better attract, develop and retain top female talent?

This networking breakfast gives women in the data insights industry the opportunity to discuss how to best eliminate gender related barriers and successfully climb the corporate ladder. The networking breakfast is limited to a maximum of 15 delegates to promote an open and interactive discussion.

8:45 AM - 8:50 AM Welcome Address: Lucy Bradley, Editorial Director, Worldwide Business Research

8:50 AM - 9:00 AM Chairperson’s Opening Remarks: Paul Laughlin, Founder and Managing Director, Laughlin Consultancy

Paul Laughlin, Founder and Managing Director, Laughlin Consultancy


Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

Putting Analytics At The Heart Of Your Business

9:00 AM - 9:20 AM Board Keynote: How is big data and omni channel changing loyalty analysis in retail and how can you leverage these changes to set your business up for future success

Martin Squires, Global Lead, Customer Intelligence & Data, Walgreens Boots Alliance
• Exploring the traditional world of loyalty analysis
• How can you better track how your customers and their related data are changing?
• What impact does changing customer data have on your current technology and analysis tools?
• What does it mean for skill sets, the data science unicorns?
• Don’t fix what’s not broken: How can you determine what has stayed the same with your customer data?

Martin Squires

Global Lead, Customer Intelligence & Data
Walgreens Boots Alliance

9:20 AM - 9:50 AM Keynote Interview: How to successfully democratise data across your business to fuel company capabilities in every department

Gloria Macías-Lizaso, Partner, Advanced Analytics, McKinsey & Company Enrique García Lopez, Director of Digital Solutions, Carrefour
  • What are the fundamental processes and technologies you need to implement to allow for accurate data collection, processing and analysis across all company processes?
  • How can you hire and train the talent you need to build a strong foundation for analytics and further fuel business competencies at scale?
  • Pushing the data to the front line of your business – What tools do you need to put in place to enable your colleagues to access and utilise actionable insights from advanced analytics?
  • How can you transform your company culture with a strong business case for employing advanced analytics to increase adoption rates and create a data-driven environment?

Gloria Macías-Lizaso

Partner, Advanced Analytics
McKinsey & Company

Enrique García Lopez

Director of Digital Solutions
  • Preparing for high quality data: How to implement data management and quality processes at the base of your business to ensure you are working with clean data

  • Getting the basics right: How to best organise your data to create a strong foundation for your data projects

  • Embedding analytics in your business: How can you successfully scale out data standards and best practice across the enterprise for greater business impact?

  • Blending the past and present for a successful future: How can you work effectively with your current and historical data sets to enable you to look forward with predictive analytics?

  • How can you roll out advanced data capabilities in a legacy environment to develop your business capabilities?


Gael Decoudu

Head of Data Science and Digital Analytics
Shop Direct

Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

Rufus Weston

Head of Insight
Just Eat

Peter Jackson

Chief Data Officer
Southern Water

Ryan den Rooijen

Head of Data

10:30 AM - 10:50 AM Inspirational Case Study: How to best work with data-driven insights to achieve your digital business transformation goals and catapult your company into the future

Olmo Martinez, Head of Data Science, Europe, Anheuser-Busch InBev
  • Bridging the worlds of digital and data: How can you eradicate internal silos to get your teams working in cohesion and drive digital transformation across the business?

  • Thriving in a digitally connected world: How can you use data science to fuel digitalisation across the business?

  • How can you best use digital analytics to your advantage and keep off the competition in today’s rapidly evolving business landscape?

  • How can traditional companies better leverage data technologies to accelerate business competencies and keep up with the speed of change in our increasingly digital world?


Olmo Martinez

Head of Data Science, Europe
Anheuser-Busch InBev

10:50 AM - 11:10 AM New Insights Case Study: Succeeding in Digital Transformation: How to use data analytics to transform how your business operates and give your company a competitive edge in inherently traditional industries

Dr Alexander Borek, Head of Smart Data and Analytics, Group Digitalisation, Volkswagen AG

Based on real experiences in the digital transformation of some of the largest European organizations in traditional industries, Dr. Alexander Borek will explore the following questions on how to drive the change towards a truly data driven enterprise:

  • How can you implement data at the heart of your business to enhance your customer's experience of your brand?
  • How to set the right environment to launch your data projects in an agile way that allow you to fail fast and move on for a quicker route to success?
  • How can you create a modern data culture that will revolutionise company operations to get the most out of working with your data assets and drive your business forward?
  • How can you keep the right balance between investments to incorporate new technologies (e.g. Artificial Intelligence and Blockchain Technologies) and the basic groundwork to make sure your company is ready to absorb them?


Dr Alexander Borek

Head of Smart Data and Analytics, Group Digitalisation
Volkswagen AG

11:10 AM - 11:45 AM Morning networking break

Marketing & Customer Experience

11:45 AM - 12:30 PM Case Study Interactive: How to successfully re-engineer and scale out your business intelligence and analytics capabilities across the enterprise to fuel faster business growth

Jim Anning, Director of Data, GoCardless Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel
How to embed the blueprint for a sustainable business intelligence at the core of your growing business to drive company capabilities

Moving past organic growth with data: How can you get the buy-in for and seamlessly implement a business intelligence strategy to sky-rocket company growth?

Leveraging the benefits of hindsight: What lessons learnt from working in legacy businesses can you apply when introducing new data analytics processes within younger companies?


Jim Anning

Director of Data

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Marketing & Customer Experience

12:30 PM - 1:15 PM Case Study Interactive: How to make a smart analytic car to drive an optimum ROI in online advertising

Amin Jamalzadeh, Research Data Scientist, Booking Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel
Exploring the ecosystem of a marketing platform: How can you best understand the ecosystem and related elements to integrate data sources and make a recommendation engine which takes into consideration influential factors such as customer characteristics and lifetime value, seasonality, competitive parity, product availability?
Creating a smart analytic car: How can you create an analytic platform which autonomously checks data quality, identifies patterns and diagnoses faulty performance to effectively crunch data and provide accurate recommendation outputs?
Leveraging high computational capacities: How to gain competitive advantage by improving your computational capacities to analyse bigger volumes of data and extract more insights from your data sets
Creating educational materials for your machine learning engine: How can you create the optimum environment for your machine learning algorithm by enabling it to learn from integrated data sources and its own mistakes?
Increasing experimentation to accelerate growth: How can you test multiple hypotheses to experiment with your data in a more agile way and help the business make better decisions at pace?


Amin Jamalzadeh

Research Data Scientist

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Operations & Logistics

11:45 AM - 12:30 PM Case Study Interactive: How to successfully transform your business intelligence processes to streamline internal efficiencies and keep your company competitive

Vanessa Galvany, Business Intelligence & Advanced Analytics Director, Liberty Global Laura Guerra , Data Insight Expert , Independent
How can you put in place the right foundation to handle huge volumes of company data to set your business up for future success?
How to achieve best practice in building your business data foundation
How can you seamlessly integrate a new data infrastructure to allow your company to reap the benefits of advanced analytics?
What are the key pillars of success for optimising your business intelligence value stream?


Vanessa Galvany

Business Intelligence & Advanced Analytics Director
Liberty Global

Laura Guerra

Data Insight Expert

Operations & Logistics

12:30 PM - 1:15 PM Case Study Interactive: How to use real-time advanced analytics to drive process automation

Markus Rotter, Head of Network Analytics, Vodafone Laura Guerra , Data Insight Expert , Independent
How to deliver large business value with data insights: Real-time problem detection in communication networks

How can data insights interact with production systems in real-time?

Where can machine learning contribute?

How to drive Automation of operational processes?

The next level of ‘’Digitalization’’: How to manage the transformational challenge


Markus Rotter

Head of Network Analytics

Laura Guerra

Data Insight Expert

Machine Learning Powered Innovation

11:45 AM - 1:15 PM Case Study Interactive: How to use machine learning to improve digital marketing

Ben Chamberlain, Senior Data Scientist,
  • How can machine learning extract detailed information from your consumer data to enrich your customer understanding?

  • What are the common pitfalls that need to be avoided?

  • Which customer attributes really drive incrementality in digital marketing?

  • How can you deliver machine learning models into production efficiently and how not to?

  • How can you validate through experimentation that machine learning models are improving performance?


Ben Chamberlain

Senior Data Scientist

1:15 PM - 2:15 PM Networking Lunch

Advancing In-house Analytics

2:15 PM - 3:00 PM Expert Interview: Evaluating the pros and cons of the data science tool set: How can you select the best analytics tools that actually enable your data science team to reach their full potential?

Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel Harvinder Atwal, Head of Data Strategy and Advanced Analytics, Detlef Nauck, Chief Research Scientist for Data Science, BT
How do you identify which tools your data science teams need to better serve your business?
Reducing legwork: How can you leverage the latest advancements in technology to better store, process and analyse data at scale?
How do you get around legacy assets by using new analytics tools to automate basic processes?
Which new developments are helping to automate the data science process and should be considered in your data science tool set?
Mastering the data hype cycle: How can you avoid falling for the ‘next big thing’ and make smart investments in innovations that will truly benefit your business


Harvinder Atwal

Head of Data Strategy and Advanced Analytics

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Detlef Nauck

Chief Research Scientist for Data Science

Advancing In-house Analytics

3:00 PM - 3:45 PM Case Study Interactive: Bringing your data to life: How to use data visualization to help you build the business case for increasing your analytics capabilities

Claire Pritchard, Director Business Intelligence and Analytics, Liberty Global Eric Tyree, VP, Chief Data Scientist, Carlson Wagonlit Travel
  • How to use visualization to demonstrate the quality and quantity of insights extracted from your data sets

  • How can you use visualization to combine findings from different sources to give data more value?

  • How can you use visualization techniques to demonstrate findings from unstructured data sets?

  • How can you use data visualization to enhance the power of your messaging when communicating with business stakeholders?

  • How can visualisation tools help business users to better consume data?


Claire Pritchard

Director Business Intelligence and Analytics
Liberty Global

Eric Tyree

VP, Chief Data Scientist
Carlson Wagonlit Travel

Creating The Infrastructure Foundation

2:15 PM - 3:00 PM Case Study Interactive: How can you deliver a scalable data strategy for your organisation to achieve a truly data-driven environment whilst meeting the requirements of BAU?

Peter Jackson, Chief Data Officer, Southern Water Laura Guerra , Data Insight Expert , Independent
How do you get your data strategy from concept into production to achieve your company transformation goals?
Winning hearts and minds with tactical wins: How can you best showcase quick wins to business stakeholders to gain the buy-in for analytics and secure backing for long-term data projects?
How can you create a sustainable strategy for in-house analytics in-line with company growth plans to ensure you can continue to serve the business?
Overcoming barriers from legacy: How can you best overcome internal blockers on your mission for applying advanced analytics in-house?


Peter Jackson

Chief Data Officer
Southern Water

Laura Guerra

Data Insight Expert

Creating The Infrastructure Foundation

3:00 PM - 3:45 PM Case Study Interactive: Organising for success: How to maximize the commercial return of your analytical investments

Gavin Meggs, Independent Analytics Expert , Laura Guerra , Data Insight Expert , Independent
Driving commercial gain: How to ensure that the analytical engine within your business is driven toward your company goals

Leveraging capability silos: From MI and 'Good Old Fashioned Analytics' to Algorithms and AI, how do you keep it all joined up?

Avoiding IT feudalism: Understanding the key enablers of corporate collaboration - what must we all agree on if we are to succeed?

Managing change for innovation's sake: How should you organise your in-house analytics to ensure that you're one step ahead of the competition?


Gavin Meggs

Independent Analytics Expert

Laura Guerra

Data Insight Expert

Building Business Capabilities with Applied Analytics

2:15 PM - 3:00 PM Synergy Workshop: How to drive fundamental change across your company with applied analytics to transform business proficiencies

Mahesh Bharadhwaj, Head of UK Borrower Analytics, Funding Circle
How can you successfully change your approach to enterprise analytics in the face of current company challenges?
How to analyse which analytical tools and techniques are best placed to help your business users build on your current product offering with new innovations
How can you demonstrate the benefits of new analytical tools to take your company stakeholders and colleagues on your analytics journey to fully embed data into the business


Mahesh Bharadhwaj

Head of UK Borrower Analytics
Funding Circle

3:45 PM - 4:15 PM Afternoon Networking Break

Creating An Analytics Led Environment

4:15 PM - 4:35 PM Afternoon Board Keynote: How to create a scalable analytics roadmap for your business and increase company capabilities

Olivier Van Parys, Head of Advanced Analytics, Bank of Ireland
· How to recruit and build your in-house data science talent to boost your data competencies
· How can you successfully pin-point company benefits when initiating new data projects to secure backing from the c-suite?
· How can you recruit key business stakeholders across various departments to better promote data analytics across the business?
· How to best demonstrate the business benefits of implementing artificial intelligence into your analytics strategy


Olivier Van Parys

Head of Advanced Analytics
Bank of Ireland

4:35 PM - 5:15 PM Keynote Panel Discussion: Accelerating data science projects: What is the best way to get data insights into production at scale to drive business value and generate ROI at pace?

Chris Conroy, Head of Customer Data Science, Rank group Markus Rotter, Head of Network Analytics, Vodafone Kevin Roche, Director, Marketing Analytics, Pradeep Devavarapu, Vice President, SalesBI Paul Laughlin, Founder and Managing Director, Laughlin Consultancy
•First things first: How can you ensure you are working with the true totality of your data sets to run successful analytics?
•How can you organise your teams, technology and processes to successfully launch your data projects into production?
•How can you break your core data competency into functional clusters that seamlessly integrate analytics into internal processes to serve the entire business?
•How can you work with legacy parts of the business to help them adopt data-driven insights to increase their success rates?
•Achieving data democratisation: How can you create pipelines to get data into the hands of business users and pave the way for self serving analytics?


Chris Conroy

Head of Customer Data Science
Rank group

Markus Rotter

Head of Network Analytics

Kevin Roche

Director, Marketing Analytics

Pradeep Devavarapu

Vice President

Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

5:15 PM - 5:40 PM Futuristic Case Study: Learning at hyper-scale: How to create a self-learning business

Mike Hyde, Data Science Director, Facebook
Drawing on experiences at Skype and Facebook, Mike Hyde will highlight key ingredients and lessons learned on the journey to data-impact when dealing with very large and complex data sets and rapidly moving organisations.
•How can you create businesses that continuously experiment, evolve and learn in order to maintain competitive advantage?
•How can you fully harness big data and data science and integrate them into the heart of company culture to build a data-powered business?
•How can you work with complex data at huge scale to build a self-learning and data-driven organisation that moves at speed?


Mike Hyde

Data Science Director

Finding The Next Big Disruptor

5:40 PM - 5:45 PM Chairperson's Closing Remarks

5:45 PM - 6:45 PM Networking Drinks Reception