Data Leaders Summit Europe 2018

17 - 18 October, 2018

Hotel NH Collection Barcelona Tower

Contact: 44 (0) 207 036 9451

Agenda Day 2

8:00 am - 8:50 am Registration And Networking Coffee

8:50 am - 8:55 am Welcome Address: Lucy Bradley, Editorial Director, Worldwide Business Research

8:55 am - 9:00 am Chairperson’s Opening Remarks

Paul Laughlin - Founder and Managing Director Laughlin Consultancy
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Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

9:00 am - 9:20 am Board Keynote: Broadening the impact of in-house analytics footprint: How can you go beyond your initial mandate to identify where data science can be applied to further internal processes and achieve greater business impact?

Althea Davis - Chief Data Officer Challengers and Growth Markets ING
ü  How can you work outside of your immediate remit to engage the wider business leadership team to broaden the framework for analytics in-house?
ü  Breaking down barriers to insight: How can you best communicate the cross-functional advantages of a data-driven business model to onboard data advocates and help unlock the full value of your data sets?
ü  Creating analytically enabled departments: How can you best position your data science teams within the company to be truly embedded within the business and boost bottom line?
ü  How can you best evangelise data to bring the wider business on a data journey and move your corporate analytics to the next level?
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Althea Davis

Chief Data Officer Challengers and Growth Markets
ING

9:20 am - 9:50 am Panel Discussion: How can you better define your companies’ data requirements to determine the most effective structure for your data science division and create innovative data products that fuel business growth?

Pete Williams - Head of Data and Insight Pladis Gobal Dr Maryam Ramezani-Bartsch - Senior Director, Global Consumer Insights & Data Science Adidas Timothy Lum - Head of Data & Insight Virgin Atlantic Imre Szucs - Director of Market, Analytics and Data Telenor Hungary
ü  How can you best organise your analytics function to support and drive decision-making processes andfully deliver on the value from your data sets?
ü  How can you better bridge the gap between your data science and engineering teams to ensure synergy between departments and drive faster results?
ü  Matching your analytics team and tool-set: How can you select appropriate analytics technology to empower your people with the tool kit they need to succeed?
ü  How can you best mentor your data science division on wider company goals to get them business ready and deliver on stakeholder requirements?
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Dr Maryam Ramezani-Bartsch

Senior Director, Global Consumer Insights & Data Science
Adidas

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Timothy Lum

Head of Data & Insight
Virgin Atlantic

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Imre Szucs

Director of Market, Analytics and Data
Telenor Hungary

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Pete Williams

Head of Data and Insight
Pladis Gobal

9:50 am - 10:10 am Innovation Keynote: Succeeding in the age of artificial intelligence: How to get machine learning out of the lab and scale it across the enterprise to drive greater business value in your all core company processes

Alexander Borek - Global Head of Data Analytics Volkswagen Financial Services
  • Learn about the organisational implications for scaling data science and machine learning to the heart of the enterprise
  • Understand the role of business intelligence, data management and data architecture in the business transformation
  • Hear about good practices and strategies for managing the organisational and technological change process towards an AI driven enterprise
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Alexander Borek

Global Head of Data Analytics
Volkswagen Financial Services

10:10 am - 10:40 am Guest Speaker: Secrets to succeeding at change management: What I learned from working with David Beckham, Frank Williams and the European rider cup team about building winning relationships

Doug Spence - Executive Coach Spence Partners
ü  How can you align the benefits of data adoption with department goals to increase engagement and boost confidence in self-serve analytics?
ü  How to paint the picture of the competitive advantages of  data-driven business to ignite enthusiasm around new projects and further infiltrate analytics into core company processes
ü  Broadening your leadership skillset: How can you create a persuasive narrative to successfully sell the value proposition of analytics to the wider business and initiate a cultural shift towards a data-first?
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Doug Spence

Executive Coach
Spence Partners

10:40 am - 11:10 am Morning Networking Break

11:10 am - 11:30 am Morning Case Study: Building a profit center from your data division: How to build new business models from big data and AI to create additional revenue streams and catapult business growth

David Gonzalez Martinez - Head of Big Data Analytics & AI Vodafone Group
ü    How to create dedicated analytics functions to enable you to deliver on data products as a service for the enterprise business
ü    Changing the game with data products: How can you effectively stream company data in a secure and compliance approach to create commercial analytics products and effectively monetise them to the wider market?
ü   How can you enhance current company services with new functionalities driven by big data to provide greater value for your customer base?
ü    How can you educate the wider organisation to see data as a true asset and ensure proper internal handling to ensure your end products are accurate and actionable?
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David Gonzalez Martinez

Head of Big Data Analytics & AI
Vodafone Group

11:30 am - 12:10 pm Panel Discussion: Showcasing measurable impact of data-driven insights: How can you consistently demonstrate analytics value-add to the business and secure the support you need to excel in current and future projects?

Ryan den Rooijen - Head of Data Dyson Sam Lloyd - Director, Advanced analytics Travis Perkins Timothy Lum - Head of Data & Insight Virgin Atlantic
Proving commercial value: How you effectively ‘sell’ analytics to the board whilst managing expectations to define realistic results that data can drive for the business?
ü  Stakeholder management: How can you best retain engagement from the leadership team to ensure the value in data and analytics is spread across the business and ensure future backing for your analytics hub?
ü  What is the best approach to securing funding for data projects to embed analytics further within the business and ensure the maturation of analytics as a core business function?
ü  How can you best demonstrate previous data-driven wins to secure future investment for experimentation with analytics?
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Ryan den Rooijen

Head of Data
Dyson

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Sam Lloyd

Director, Advanced analytics
Travis Perkins

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Timothy Lum

Head of Data & Insight
Virgin Atlantic

12:10 pm - 12:30 pm Case Study: How can you leverage big data to predict future market trends and package these insights to turn your data hub into a profit center?

Charlie Ballard - Director of Customer Insights TripAdvisor
ü  How to best work with your analytics function to create multiple data products and boost the business bottom line
ü  How can you best engage with the wider business to demonstrate the financial value of data-driven insights and maximize profitability?
ü  How can you streamline your technology, people and processes to optimise the intelligence in your data sets and increase it’s financial value?
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Charlie Ballard

Director of Customer Insights
TripAdvisor

12:30 pm - 12:50 pm Morning Interview: Driving company revenue with data initiatives: How to create new revenue streams from your data assets to fuel company growth and retain market share

Eric Tryee - Chief Data Scientist Carlson Wagonlit Travel
ü  Products vs Services: What is the best approach when exploring how to turn your data-driven assets and insight into fresh company revenue?
ü  How to successfully leverage and collaborate with other corporate functions to enable you to deliver on data products as a service for the business and your company clients
ü  How can you effectively communicate the critical role of data in achieving current and future commercial goals across your wider organisation
ü  How can you set-up your analytics infrastructure to enable you to repurpose insight generation and prepare your data assets as a company product?
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Eric Tryee

Chief Data Scientist
Carlson Wagonlit Travel

12:50 pm - 1:45 pm Networking Lunch

Amplifying Actionable Insights

Driving Deeper Customer Insights

1:45 pm - 2:30 pm Case Study Interactive: How can you build a framework for digital analytics to analyse the effectiveness of your marketing campaigns and improve the customer value proposition at every touchpoint?
Dr Maryam Ramezani-Bartsch - Senior Director, Global Consumer Insights & Data Science Adidas
How can you better understand customer behavior with deeper insights driven by deep learning models optimise your various marketing investments?
 
How can you effectively manage the interactions between your website and additional marketing channels to ensure consistent customer communication?
 
How can you succeed in hyper-targeting your customer campaigns to boost the digital experience and increase brand loyalty?
 
Advancing your traditional marketing processes: How can you apply machine learning to consumer  marketing to develop self-optimsing campaigns in line with changing customer behavior and improve marketing spend efficiencies?
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Dr Maryam Ramezani-Bartsch

Senior Director, Global Consumer Insights & Data Science
Adidas

Driving Deeper Customer Insights

2:30 pm - 3:15 pm Case Study Interactive: How can you build effective data models to analyse your multi-channel marketing campaigns and identify your highest performing channels to optmisie future marketing spend?
Sergio Romero Penas - Director, Marketing and Performance Analytics Vistaprint
Applying data science techniques to enhance marketing: How to extract deeper insights on your customer campaigns to support the business in sending personalised content through a preferred channel
Strengthening customer relationships: How can you rollout a new customer data process across the business to help your customers make informed decisions about your services and control the data they share to increase brand trust?
How can you employ advanced analytics to give your customer’s full control over how they communicate with your brand to reduce churn and increase customer engagement?
How to build an advanced data platform that allows for agile and accurate analysis of consumer data that can be scaled-up across the business?
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Sergio Romero Penas

Director, Marketing and Performance Analytics
Vistaprint

Driving Deeper Customer Insights

3:15 pm - 3:45 pm Afternoon Networking Break

Achieving Data-Driven Business Transformation

1:45 pm - 2:30 pm Case Study Interactive: Creating analytics champions across the business: How can you best influence departments across the business to build robust relationships that will allow you to orchestrate strategic change on an enterprise-wide level
Olivier Van Parys - Head of Advanced Analytics Bank of Ireland
How can you align the benefits of data adoption with department goals to increase engagement and boost confidence in self-serve analytics?
 
How to paint the picture of the competitive advantages of  data-driven business to ignite enthusiasm around new projects and further infiltrate analytics into core company processes
 
Broadening your leadership skillset: How can you create a persuasive narrative to successfully sell the value proposition of analytics to the wider business and initiate a cultural shift towards a data-first?
 
How can you best train your data team to boost the influence they have in their collaborations with other business units?
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Olivier Van Parys

Head of Advanced Analytics
Bank of Ireland

Achieving Data-Driven Business Transformation

2:30 pm - 3:15 pm Case Study Interactive: Enabling augmented decision-making: How can you implement machine learning to cut the timeframe from insight to action and provide stakeholders with the intelligence they need to reduce risk and prospect new opportunities?
Dan Kellett - Director of Data Science Capital One
Operating with advanced analytics in a regulated market: How can you identify the most appropriate applications for machine learning within your data life cycle to gain the full benefits of automated analytics within a well governed framework?
 
Transforming process efficiencies: How can you leverage machine learning to reduce the data scientist workload and serve the business with actionable insights at pace?
 
What does the increasing use and sophistication of machine learning mean for the future role of the data sciences in providing data-based advisory to the business?
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Dan Kellett

Director of Data Science
Capital One

Achieving Data-Driven Business Transformation

3:15 pm - 3:45 pm Afternoon Networking Break

Optimising your Data Ecosystem

1:45 pm - 2:30 pm Synergy Workshop: Security in an AI driven environment: Understanding the unique risks and challenges of crafting secure AI products
Calvin Seward - Research Data Scientist Zalando
Protecting against data extraction: How can you preventing malicious users from obtaining sensitive data through customer facing AI products
How to minimize the risk that malicious input can trick your AI into making an incorrect decision
How to prevent attackers from poisoning your AI with fake data by ensuring the legitimacy of data
Influencing company culture: How can you put risk assessment on the top of the agenda at each point of your AI strategy?
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Calvin Seward

Research Data Scientist
Zalando

Optimising your Data Ecosystem

3:15 pm - 3:45 pm Afternoon Networking Break

Developing Top Talent

1:45 pm - 2:30 pm Women In Data Leadership Workshop: How can the data analytics industry better attract, develop and retain top female talent?
Payal Jain - Director, Existing Customer Management Vanquis Bank & Chair Roisin McCarthy - Co-Founder Women in Data UK
This interactive session gives women in the data insights industry the opportunity to discuss how to best eliminate gender related barriers and successfully climb the corporate ladder.
 
The session is limited to a maximum of 30 delegates to promote an open and interactive discussion.
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Payal Jain

Director, Existing Customer Management
Vanquis Bank & Chair

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Roisin McCarthy

Co-Founder
Women in Data UK

Developing Top Talent

3:15 pm - 3:45 pm Afternoon Networking Break

3:45 pm - 4:05 pm Inspirational Case Study: How can you capitalise on the constant data streams coming from connected devices to better respond to consumer needs with relevant services?

Totte Harinen - Senior Data Scientist Uber
ü  How can you work with live customer data generated from IoT devices to provide the business with real-time insights into product usage?
ü  How can you best work with data streams from customer devices to effectively push product information and feedback out to the wider business?
ü  How can you apply data visualization to intelligence from IoT devices to showcase product usage to the wider business and identify opportunities for improvement?
ü  How can you capitalise on customer data generated from connected devices to help drive innovation for future products and services?
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Totte Harinen

Senior Data Scientist
Uber

4:05 pm - 5:05 pm Panel Revolution: What role will the continued sophistication of AI play in shaping the future of our society and how can we prepare for unintended consequences?

Pete Williams - Head of Data and Insight Pladis Gobal Dan Kellett - Director of Data Science Capital One Dr Detlef Nauck - Chief Research Scientist, Data Science BT
ü   Deploying AI responsibly: What are the key ethical considerations when deploying AI and how can you identify the best applications for automated analytics?
ü   Building honest AI: How can you best eradiate innate human bias when training AI systems to enable future learning without preconceptions?
ü   Transforming the workplace with analytics: How will the emergence of AI in the enterprise impact the human workforce and how will machine and human collaboration continue to evolve?
ü   How can the data science community drive greater diversity across the industry to actively counteract bias within AI systems?
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Dan Kellett

Director of Data Science
Capital One

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Dr Detlef Nauck

Chief Research Scientist, Data Science
BT

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Pete Williams

Head of Data and Insight
Pladis Gobal

5:05 pm - 5:15 pm Chairperson’s Closing Remarks

Paul Laughlin - Founder and Managing Director Laughlin Consultancy
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Paul Laughlin

Founder and Managing Director
Laughlin Consultancy

5:15 pm - 5:15 pm Close of Conference